Portal Feeder Now

Google assigns a quality score (or “QS”) to every PPC landing page, and the QS helps determine how much you will pay for each click. The idea behind that is to penalize webmasters who just throw up a bunch of crap in order to get some traffic.

Better QS not only lowers our bids, but it gives us better positioning within AdWords, and is overall more profitable.

How, then, to improve your quality score?

Google tells us there are three main factors that go into quality score. They won’t tell us much more than that, so here is my take.

1. Relevant and original content. Your website has a main topic, no? Relevance means your content, your domain and your meta tags are all related to that content, and preferably have the keyword phrase in all those places.

Use a unique landing page for each keyword phrase, if you can. If you can’t, try to at least have multiple landing pages for tightly-focused keyword groups.

Original content simply means it is unique content to you. If you use PLR articles, rewrite them significantly so as to make them unique.

2. Transparency. ????? ????? Transparency relates to the openness of your website. Are you trying to hide who you are or what you do or what you are selling? Transparency can be achieved by posting basic information such as an “About Us” page, a terms of use page, a privacy policy and a valid sitemap. Google looks for these pages specifically.

If your visitors are asked to opt in to get something, make sure they understand how their personal information is to be used by you. Don’t force them to opt in to anything. Google likes people to have a choice. Although, I guess if they are “opting” in, that’s by definition voluntary, isn’t it?

Don’t be sneaky about what you are giving them or try to trick them. If you take money, make sure the transaction is secure and that you deliver what you were paid for.

3. Ease of navigation. There should be a clear path for visitors to follow. From where they land, through some content, and to some kind of action. That may be opting in to a list or making a purchase, or clicking a link. Make it clear what you are doing.

Don’t try to confuse visitors with tricks like not letting them go “back” or using a lot of popup or popunder windows.

Once you have fantastic landing pages, it frees you up to focus on testing and tweaking your adwords campaign itself. Be sure your ads are consistent with the message on your landing pages, and you should begin to see costs per click decreasing and conversions increasing.

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The Adwords Digger tool is FREE software, and wil help you get lower CPC and improve conversions. What it does is find specific sites that are running ads based on your keywords. You can very easily copy that list and paste it into your AdWords manager to advertise on those chosen sites. Check it out.