Portal Feeder Now

If you are like me, the best advice you have been given on PPC is to stay away from the Content network; focus only on Search Did you know that by following that advice, we are missing out on the larger portion of Google traffic?
Yeah, I didn’t either. Curse those gurus!

It turns out there are ways to make the Content network actually work for you. Using Google Analytics is one way I will discuss in this article I will also give you another tip at the end of this piece. google

When posting ads on the Content network, which consists of probably millions of sites, you need to select the specific sites where your ad will be relevant Otherwise, any traffic you get will have a lower chance of converting into a sale.

Using the Google Placement Tool can help you get your campaign ultra-targeted; showing only on sites you select.

The first place to look is within your Google Analytics account (you dohave that set up, don’t you?). See who is already linking to your site, and where your visitors are coming from That is the first place to begin building your list of sites to run your ads on

You need to have a placement targeted campaign set up in Adwords taht you can plug these in to. You can enter them manually, or put them into a csv file and import the whole lot

This is about a five minute exercise, if you have your campaign set up and are already using Google Analytics. Give it a go!

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For an even better tip on using Site Placement, you need to check out Adwords Digger. This is a tool that searches Google based on keywords you select, and gives you a list of sites that come up for those keywords. These sites are easily exported and transferred into your Adwords campaign for even more super-targeted site placement fun!

Did I mention that Adwords Digger is totally FREE?