It turns out there are ways to make the Content network actually work for you. Using Google Analytics is one way I will discuss in this article I will also give you another tip at the end of this piece. google

When posting ads on the Content network, which consists of probably millions of sites, you need to select the specific sites where your ad will be relevant Otherwise, any traffic you get will have a lower chance of converting into a sale.

Using the Google Placement Tool can help you get your campaign ultra-targeted; showing only on sites you select.

The first place to look is within your Google Analytics account (you dohave that set up, don’t you?). See who is already linking to your site, and where your visitors are coming from That is the first place to begin building your list of sites to run your ads on

You need to have a placement targeted campaign set up in Adwords taht you can plug these in to. You can enter them manually, or put them into a csv file and import the whole lot

This is about a five minute exercise, if you have your campaign set up and are already using Google Analytics. Give it a go!

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For an even better tip on using Site Placement, you need to check out Adwords Digger. This is a tool that searches Google based on keywords you select, and gives you a list of sites that come up for those keywords. These sites are easily exported and transferred into your Adwords campaign for even more super-targeted site placement fun!

Did I mention that Adwords Digger is totally FREE?

Better QS not only lowers our bids, but it gives us better positioning within AdWords, and is overall more profitable.

How, then, to improve your quality score?

Google tells us there are three main factors that go into quality score. They won’t tell us much more than that, so here is my take.

1. Relevant and original content. Your website has a main topic, no? Relevance means your content, your domain and your meta tags are all related to that content, and preferably have the keyword phrase in all those places.

Use a unique landing page for each keyword phrase, if you can. If you can’t, try to at least have multiple landing pages for tightly-focused keyword groups.

Original content simply means it is unique content to you. If you use PLR articles, rewrite them significantly so as to make them unique.

2. Transparency. ????? ????? Transparency relates to the openness of your website. Are you trying to hide who you are or what you do or what you are selling? Transparency can be achieved by posting basic information such as an “About Us” page, a terms of use page, a privacy policy and a valid sitemap. Google looks for these pages specifically.

If your visitors are asked to opt in to get something, make sure they understand how their personal information is to be used by you. Don’t force them to opt in to anything. Google likes people to have a choice. Although, I guess if they are “opting” in, that’s by definition voluntary, isn’t it?

Don’t be sneaky about what you are giving them or try to trick them. If you take money, make sure the transaction is secure and that you deliver what you were paid for.

3. Ease of navigation. There should be a clear path for visitors to follow. From where they land, through some content, and to some kind of action. That may be opting in to a list or making a purchase, or clicking a link. Make it clear what you are doing.

Don’t try to confuse visitors with tricks like not letting them go “back” or using a lot of popup or popunder windows.

Once you have fantastic landing pages, it frees you up to focus on testing and tweaking your adwords campaign itself. Be sure your ads are consistent with the message on your landing pages, and you should begin to see costs per click decreasing and conversions increasing.

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The Adwords Digger tool is FREE software, and wil help you get lower CPC and improve conversions. What it does is find specific sites that are running ads based on your keywords. You can very easily copy that list and paste it into your AdWords manager to advertise on those chosen sites. Check it out.