Portal Feeder Now

PPC search engines have the advantage of being able to target your audience down to the keyword and beyond. If you work it right, you have the ability to get in front of people looking for very specific phrases.

Google Adwords takes it a step further, with “geo-targeting.” That means you are now able to target specific geographic areas with your ads. MSN and Yahoo may have something similar, but this article will focus on Google.

This may or may not be helpful for your business. There are some areas of your country that may be better targets for your product or service than others. Geo targeting makes sure you are only showing your ads to people you specify.

You can also use Google Analytics to make sure your geo-targeted keyword campaigns are converting into sales for you.

Which areas may be better for your business may not be as clear as not selling snow shovels in Miami. You need some data to begin with.

Once you have been running general ads for a while, log into Google Analytics to see where your hits and conversions are coming from. You may be surprised with what you find. Use the “Map Overlay Report” to get that information. Compare geographic visitors to geographic conversions. Some areas may be better browsers and some better buyers. I’ll let you decide which to focus on!

Once you have identified a region that appears to be converting better, you can create a new and separate campaign for that very region. Use city/state/area names in your title and description to increase click-through rates.

You change the region selected by editing campaign settings and going to the “target audience” section. There, you can select by country, state, city, or zip code (in the USA).

Have fun and let me know how that works out for you!

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Get more out of your PPC efforts by using PPC Kahuna. It’s a great tool that gives you actual data on what keywords people are running ads for, what those ads are, etc. Click PPC Kahuna to learn more. ?????????? ??????? ?????? ?????

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I was checking my blog history here and it has been quite a while since I have updated you on just how Portal Feeder is working out. It’s time to post a new review and let you know just how things have been working out.

First of all, I’m not rich yet. I know this will come as a disappointment to many of you. It certainly does for me. I’m still plugging away at internet marketing, though, because I believe in its potential.

Occasionally, as things have gotten especially desperate within the household economic situation, I have considered canceling my Portalfeeder subscription, but those considerations have never been very serious.

Portalfeeder for me is a “can’t live without” tool. The capabilities of the software itself is one thing, and its really an increasingly minor factor. There is so much contained within the Portal Feeder community that it has become essential for anyone who is at least semi-serious about their internet marketing future.

I have mentioned in the past the other parts: blog feeder, article feeder, the three-way link system, etc. Those remain fantastic tools, all of which have been improved on to be easier to use and more effective at the same time. The blog feeder, for example, has been VASTLY expanded to allow your content to be syndicated to literally tens of thousands more sites. You don’ get that kind of exposure just anywhere.

One aspect of Portal Feeder that I’d like to emphasize this time around, is the training. While there has always been some training, Jason Katzenback has outdone himself with some of his recent work. Just today I was going through his “PPCK” training (PPC Kahuna, another PF tool). This is some of the best PPC training you can get anywhere. And believe me, I know. I am a paid member of PPC Classroom (not for much longer, though), as well as Commission Blueprint and other PPC training courses. Jason lays it out, and shows you how to use the tools that rival anyone else’s tools (yes, even Google Cash Detective). I will post soon (hopefully) on my PPC success.

The community at Portal Feeder remains alive and thriving. Many internet marketing forums die off after a while, as the founders lose interest and move on to something else, and the users get frustrated and go on searching for the “next big thing.” That hasn’t happened at PF. I still learn things nearly every time I visit the forums. Lots of people sharing tips, asking questions, etc.

To go back to what I said earlier, I’m not rich yet. However, that’s not Portal Feeder’s fault. It’s mine. I am convinced that if I put in more time and effort, I would be much more successful. With the outstanding tools and the best-in-class training that Portalfeeder offers, there is really no other excuse. ??????????? ???? ? ??????

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Google assigns a quality score (or “QS”) to every PPC landing page, and the QS helps determine how much you will pay for each click. The idea behind that is to penalize webmasters who just throw up a bunch of crap in order to get some traffic.

Better QS not only lowers our bids, but it gives us better positioning within AdWords, and is overall more profitable.

How, then, to improve your quality score?

Google tells us there are three main factors that go into quality score. They won’t tell us much more than that, so here is my take.

1. Relevant and original content. Your website has a main topic, no? Relevance means your content, your domain and your meta tags are all related to that content, and preferably have the keyword phrase in all those places.

Use a unique landing page for each keyword phrase, if you can. If you can’t, try to at least have multiple landing pages for tightly-focused keyword groups.

Original content simply means it is unique content to you. If you use PLR articles, rewrite them significantly so as to make them unique.

2. Transparency. ????? ????? Transparency relates to the openness of your website. Are you trying to hide who you are or what you do or what you are selling? Transparency can be achieved by posting basic information such as an “About Us” page, a terms of use page, a privacy policy and a valid sitemap. Google looks for these pages specifically.

If your visitors are asked to opt in to get something, make sure they understand how their personal information is to be used by you. Don’t force them to opt in to anything. Google likes people to have a choice. Although, I guess if they are “opting” in, that’s by definition voluntary, isn’t it?

Don’t be sneaky about what you are giving them or try to trick them. If you take money, make sure the transaction is secure and that you deliver what you were paid for.

3. Ease of navigation. There should be a clear path for visitors to follow. From where they land, through some content, and to some kind of action. That may be opting in to a list or making a purchase, or clicking a link. Make it clear what you are doing.

Don’t try to confuse visitors with tricks like not letting them go “back” or using a lot of popup or popunder windows.

Once you have fantastic landing pages, it frees you up to focus on testing and tweaking your adwords campaign itself. Be sure your ads are consistent with the message on your landing pages, and you should begin to see costs per click decreasing and conversions increasing.

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The Adwords Digger tool is FREE software, and wil help you get lower CPC and improve conversions. What it does is find specific sites that are running ads based on your keywords. You can very easily copy that list and paste it into your AdWords manager to advertise on those chosen sites. Check it out.